Basketball Reference Website Review

 https://www.basketball-reference.com/

The purpose of the website is to contain any relevant statistic that pertains to the history of the National Basketball Association and the American Basketball Association. This includes all stats about the 30 franchises and the thousands of players who have played over the league's history. The intended audience for this website is any person who is looking for professional basketball statistics. It also is intended for people who analyze data in a front office. I believe that the site reaches its intended audience because it is the top most in-depth site when it comes to professional basketball statistics. The site is useful to me because I am a data analytics major who loves the sport of basketball and continuously uses statistics to update rankings on a weekly basis. The site appeals to me because it has useful information, inviting colors, and pictures of players. It is also organized extremely efficiently and easily navigable by using a search bar to find any franchise or player. I would encourage others to go to the site because the site is easy to navigate, but due to it being very specific in use, most people wouldn't visit the site unless they are directly looking for basketball statistics. The site could be improved by lessening the amount of data on a screen because it can be overwhelming at times.